2.1 We collect personal information from You when You (i) submit questions or material to Us, (ii) register on this Site, (iii) purchase a product from Us, (iv) e-mail Us or (v) enter one of Our competitions. The type of personal information We may collect includes the following: name, gender, user name, password, email address, postal address, phone number, mobile number and credit card information.

2.2. When You register on the Site, You will be required to provide Us with Your full name, Your date of birth, Your email address and Your country of residence. We will also give You the option of providing Your gender and mobile number.

2.3 Please ensure that the personal information you provide in paragraphs 2.2 and 2.3 (Personal Information) above is true, accurate and current and You inform Us of any changes by emailing enquiries@one-77.com You shall not pretend to be any other person when providing Us with Personal Information.

3. Use of Personal Information

3.1 We use the Personal Information only where You allow Us to do so and only in respect of the offers and activities on the Site that You request.

3.2 We may use the Personal Information from time to time to offer You Our free newsletters, services and products based on the preferences that You identify during the registration process when You become a Member, and based on any preferences of which that You subsequently make Us aware. We will obtain Your permission to carry out such promotions during the registration process when we obtain Your Personal Information. Provided You have given Us permission, We may email You at the email address that You give Us as part of the Personal Information or subsequently. You may opt out of receiving such emails at any time by following the opt-out instructions in the email.

3.3 We will use the Personal Information in relation to any goods or services that You purchase directly from Us so that We can deliver such goods or services to You.

3.4 If You enter a competition on the Site, We will Use the Personal Information to contact You to let You know if You have won and also to deliver Your prize.

3.5 We may occasionally use Your email address and, in rare situations mailing address or phone number, to contact You regarding administrative matters or notices. We may use information in the file We maintain about You to resolve disputes and troubleshoot problems.

3.6 If for some reason You believe that You have received any SPAM e-mail from Us which You have not authorised Us to send You, please inform Us immediately by emailing Us at enquiries@one-77.com

3.7 We internally use Personal Information to improve Our marketing and promotional efforts, to statistically analyze Site usage, to improve Our content and product offerings and to customize Our Site's content and layout. We believe these uses allow Us to improve Our Site and provide better service to Our customers.

4. Data Protection Legislation

4.1 We recognise that Personal Information and the information that We capture during Your use of the Site is personal data for the purposes of the Data Protection Act 1988 (the Act) and We hereby acknowledge that We shall treat the Personal Information and all other information that You give Us in accordance with the Act.

4.2 If Your Personal Information changes, or if You no longer need Our service, You may correct, update, delete or deactivate the Personal Information or the service by emailing Us at enquiries@one-77.com We shall implement any changes as soon as possible but there may be a short period between Your email and Our implementing such changes during which you may receive emails or other communications from us using previous Personal Information.

4.3 We may store Personal Information collected via this Site in Our databases. We will only keep Personal Information for as long as is reasonably necessary taking into consideration Our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that We may retain Your Personal Information for a reasonable period after You stop using Our services or stop using this Site.

4.7 Personal data collected via this Site is controlled by Aston Martin Lagonda Group. In the event that You would like to view a copy of the information that We hold on You, You may do so at any time by requesting a copy to be sent to You on the following email address: enquiries@One-77.com.

5. Passing Information to Third Parties

5.1 We shall not sell, share, hire or otherwise deal in any of Your Personal Information with third parties unless You give Us specific permission to do so when You register on the Site or through a subsequent affirmative confirmation on the Site. However we work with partner organisations. We may wish to send You information in relation to these partners products or services. We will seek Your consent, or if You are under 13 the consent of Your parent or legal guardian before we do so. You may opt out of receiving such emails at any time by following the opt-out instructions in the email.

5.2 As We operate globally, it may be necessary to transfer Your Personal Information internationally, and in particular Your Personal Information may be stored on the servers of Aston Martin, or Our website host, which is currently Haecceitas Limited. We shall ensure that your Personal Information is treated in accordance with this privacy policy at all times.

5.3 We will make Your Personal Information available to other companies or people when:

(a)We hire third-party vendors to provide specialised services such as customer support; email message deployment; suppression, merge and de-duplication services; data processing; and special products or services that You have requested. These companies are only allowed to use Your Personal Information in order to help Us fulfil Our services to You. We do not provide Your Personal Information to these companies for their own, permanent use;

(b)You unsubscribe for a mailing that We send to You on behalf of a third party. We may share Your removal instruction with the third party so that it may be added to that person's list of people to whom they may not send emails;

(c)You are the winner or finalist of a competition that is co-sponsored with a third party and that third party needs Your Personal Information in order to manage the prize fulfillment or competition participation process;

(d)when required by law, such as when We respond to injunctions, court orders, or legal process; or

(e)We believe that Your actions violate applicable laws, Our Terms of Use, or any usage guidelines for specific products or services, or threaten the rights, property, or safety of Our company, Our users, or others.

5.4 We may share aggregated demographic information (country, city, gender (where provided)) about Our user base with Our Site development team and web hosting provider or other relevant third parties. This information does not identify You as an individual user. We do not link such aggregate user data with Personal Information.

6. Security of Personal Information

We take precautions to ensure the security of Personal Information submitted by users. Unfortunately, no electronic communication over the Internet can be guaranteed to be 100% secure. While We strive to take care to protect Your Personal Information, We cannot warrant the security of any information that You submit to Us, and You do so at Your own risk. We do offer secured-server transactions that encrypts Your Personal Information in transit to thwart someone from intercepting it and misusing it when collecting credit card information for online purchases. We also store any Personal Information, including credit card numbers in a secure area to which the general public does not have access.

8. Cookies

8.1 We Use cookies in relation to Your use of the Site. A cookie is a file that We put in Your computer. That file tells Us how You use the Site. For example, it will speed up Your use of the Site, when You are purchasing goods and services from Us. It also assists Us in understanding how You use the Site so that We can constantly improve and update it. For more information about cookies, visit http://www.allaboutcookies.org/. We also collect details of Your web browser, the address at which it is based and details of the pages that You view on Our Site.

8.2 We do not collect Personal Information passively through cookies or other tracking mechanisms except in the circumstances described above. Cookies do not contain any Personal Information about a specific user. We do not use cookies or other non-consensual methods to take Personal Information about You or Your family off of Your computer.